Juventus has approved its financial statements for the financial year ended June 30, 2026, showing a loss of approximately €66 million. According to the figures presented by the club, the result is in line with previous projections and is part of the financial stabilization process that began in previous years.
Loss Remains Significant, but Costs Are Falling
One of the most important figures concerns the reduction in operating costs. Juventus achieved an improvement of approximately €42 million in this area, showing that the club continues to pursue a more disciplined approach to spending. Despite this, the financial year ended with a loss of €66 million, meaning financial sustainability will remain one of the management's key priorities.
More Than €120 Million in Sponsorship Revenue
Commercial revenue represents a positive indicator. Juventus generated more than €120 million from sponsorships, confirming the club's strong commercial potential despite fluctuations in sporting results. Revenue generated by Allianz Stadium also plays an important role. Stadium occupancy reached 97.6%, showing that fan interest remains at an extremely high level.
Juventus Secures €150 Million Bond
The club's financial plan also includes a €150 million bond. The move is intended to provide Juventus with additional liquidity and greater stability when financing its future activities.
However, the bond also represents debt that the club will have to service, meaning revenue growth and continued cost control will remain crucial.
EXOR Immediately Provides €60 Million
The most important decision concerns the proposed new capital increase. Majority owner EXOR is prepared to immediately contribute €60 million, without waiting for the completion of the entire process. This represents another confirmation of the ownership's support for Juventus, while also showing that the club still requires fresh capital to maintain financial balance and continue implementing its sporting project. It is important to emphasize that the capital increase is currently proposed and still needs to go through the required corporate approval process.
What Does This Mean for the Sporting Project?
The financial statements do not automatically mean that Juventus will stop investing in the squad, but they clearly show that every future move will need to be carefully planned.
Lower costs, higher sponsorship revenue and an almost fully occupied stadium are positive indicators. On the other hand, the €66 million loss confirms that the process of returning to sustainable operations is not yet complete. EXOR's support gives the club room to continue its project, but future operations will depend heavily on sporting results, European competition revenue, and effective management of wages and transfer spending.
Source: Tuttosport – complete Juventus salary list
